Fashions come and fashions go but Facebook seems to have been here for the equivalent of centuries in the fast moving world of online digital communications. People love to have a moan, especially at successful things, companies or individuals. Whether it’s jealousy, boredom, a need to show how cool you are that makes people do this I don’t know but the fact is a quarter of the planet still use Facebook on a regular basis and that’s an awful lot of potential customers. Estimates put it at 1.19 Billion users.
In a world where print advertising is expensive and television advertising is inter-galactic why not turn to a free source that a lot of people use, especially if your business covers a niche or an obscure hobby or craft. The chances that people who pass by your window will want to buy your japanese paper creations based on ancient shinto philosophy are slim but somewhere in the world someone will be interested and online platforms and particularly Facebook bring your window to the world.
Don’t Put all your Eggs in one Basket
Those in the know tell you not just to rely on Facebook but to gather email lists of customers and offer them incentives such as newsletters or organise free prize contests to keep their interest. If one day Facebook should fold then you are not left high and dry. The trick here is not to overdo it otherwise you will move from customers who are pleased you remembered them to people who are irritated by you and want nothing to do with you or your product.
Don’t forget though with all the competition out there that people will only be tempted to read your stuff if it’s interesting, relevant, easy to read and professional looking. Use of good quality photographs and a style that is easy on the eye will help tremendously. Online users make their minds up to read something in nano-seconds so think about how you’ll grab their attention.
Don’t forget you can monetise your site by taking other people’s adverts or sponsored stories which fit in (or should do) with the thrust of your other pages. General Facebook ads are way cheaper than print or radio or tv advertising so are worth considering when you are starting out and you can target them more easily to a geographical location or other category.
Don’t just trust to guesswork as to who is looking at your pages. There are free online tools such as Facebook Insights which will tell who exactly who is looking, how many like you have and where they come from.
Drive Traffic to your Website
One of the major reasons for having a business Facebook page is they can and do drive business to your company website. A lot of people search social media first when looking for something they need so if your FB page ticks all the boxes readers are looking for they will head over to your website to get further details without hesitation. The chances of them finding your website via a simple Google search would be very slim in comparison.
…and don’t forget once you are on Facebook you can have a look at the competition to see what they are up to. If you want to build brand loyalty you need to be ahead off the game.