Why do I need a Website? I How do I get started? I What is a URL? I How can I be sure customers will find my web site? I Will I own the site? I What is Metadata I What E-Mail Addresses can I use? I What are Domain Names?
The world wide web is now the most widely used information sourcing tool. The web can act as an online brochure. It will save you money on advertising, publishing and postage costs. Your site can be designed to suit the needs of your target audience. It can be changed as and when you want at a cost significantly less than the redesign and reprint of a brochure. Contacting you is made easy through the use of email. Many businesses use it to speed up decision making and to transfer documents. International traders expect you to have a web presence.
How do I get started?
This is one of the biggest marketing decisions you will ever make. We know and take this seriously. We will take you through the stages. Contact details are on our web site. Make contact it costs nothing to take the first step.
Basically it’s the address of the website as in www.tesco.co.uk and it stands for Universal Resource Locator. These addresses are registered with the relevant issuing body for a set period, usually but not always two years. Thus it is vital to make sure your URL is renewed if you wish to continue using it over the years otherwise someone else might be able to buy it.
E-mail addresses will take the form of email@example.com or firstname.lastname@example.org with yourcompany.co.uk being whatever URL we have registered for you whether .co.uk or .com etc. This gives a professional image to your company or site. Please see each package for the number of addresses you are allowed. You will need to own at least one live e-mail address for us to divert e-mail traffic to. You could for instance have email@example.com diverted to a webmail service such as Hotmail so you can pick up any mail wherever you happen to be or it could be linked to your standard e-mail account back in the office. There are some restrictions on whether you can send back mail under your @yourcompany.co.uk alias. This is dependent on the e-mail service you subscribe to as some servers do not allow this kind of traffic to be sent out. It is always best to check. back to top Can you create features on my web pages? We realise cost will be high on your list of concerns. The price will include consultation as well as building and hosting your site. Some of the tools you may have seen on other sites like drop down menus, links to other sites, hypertext links, photographs, logo’s and banner headings will all be possible. We can, however, create the look and the feel that you want for your site. We can quote for a customised service or look at our menu of extras.
How can I be sure customers will find my web site when they log onto the internet?
We will place relevant metadata in your site which can be found by Search Engine Robots. We will register your site with major search engines. Google is the search engine most used by all internet browsers world wide but because it covers millions of sites the only way to ensure getting to the top of its listings for a particular search is to pay them or pay for an advertisement. This would be up to you and Google direct. For more information on marketing your site check out our marketing link. back to top Will I own the site? The web site will be owned by you. It will be your intellectual property. We will sign an agreement assigning copyright to you.
As long as you have paid for the site and any work on it it belongs to you.
Metadata is basically information about information. It is written into the computer code so only Search Engine and other Robots can see it and it won’t appear on the screen to the end user. Is consists a description of your site using terms which someone would most likely type into a Search Engine to find it. back to top What will you charge? We include everything to deliver your site live on the internet. Some web designers do not. We know how frustrating it is to be given a price to buy that new car only to find out that the cost to drive it on the road is very much more than the quoted price. Remember to check out your annual tax allowances as these can dramatically lower the actual cost of setting up your web site. At the time of writing these allowances are set at 100% against capital spend. Other capital allowances for new technology could also be an attractive consideration.
A Domain Name is the official term for a web address such as www.billybunter.co.uk Striding 2 will check availability and register your proposed web site address for you. This will be done as part of your package and no further costs charged. URL’s are normally registered with the appropriate official bodies for two years. As long as you continue to renew your web site with Striding 2 there will be no extra charge incurred to pay for renewal fees. URL’s can be moved from Striding 2 to another company for no charge from us as they belong to you, but remember that other companies will possibly charge you to move the URL from us to them. back to top What is Uptime? Uptime in the web industry is defined as the time that a website is available for viewing by a user. Some sites go down for a variety of technical reasons meaning that people cannot see them on the Internet. back to top Where are your Sites hosted? We host your site on dedicated commercial servers which are the biggest and best in Europe and which have an average uptime of 99.8% so your site is almost always available day and night. The advantage of such servers is that they are housed in buildings which are fireproof, flood proof and bombproof and there are trained personnel available at all hours to make sure that everything is working fine. All sites are continually backed up on these servers. Your site is safe in our hands! Whilst new information is being uploaded to your site the original pages will still be available for anyone surfing the Internet. New pages will, however, be available within seconds of them replacing the old. back to top What if I want to make Changes? Changes can be made at anytime. Some will be included in the overall cost of the package but others will be charged for so it is best to enquire beforehand and we will agree terms before work is started on your site.